Understanding Design Principles


Balance/Contrast

  • There is balance is the colours used, there are two main colours black and white.
  • The picture in the middle is balanced with the title of the album and the name of the band in two black strips one on top and one on bottom. 
  • The most noticeable (largest) person is set on the right of the cover with two other people balancing it out on the other side. 
Rhythm/Repetition (Movement/Pattern)

  • They have a very simple pattern on this cover, there is a pattern between the white and black with two clear illustrations of white space in the middle and off to the left side.
  • Another pattern is that it is framed by a black frame at the top and bottom of the cover. 
  • Also there are multiple small visuals in this album cover to balance the features on the people. 
Emphasis/Alignment

  • There is a lot of emphasis on the words on this cover, they are clearly seen on this album. The words are put off by themselves with a black background and white lettering. 
  • The guitar is also emphasized because of the placement of it and the colours used, it is an off white colour with a dark black hand which draws your attention straight to that. 
Unity/Proximity

  • They only used one font for both pieces of text to create unity between the two words because it is the band name along with the title of the album.  
  • This also sticks to one colour palette throughout the whole cover.
  • They repeat the same colour throughout the design to create unity, but also to create proximity and make things seem "smushed" together in a way.

  https://e.snmc.io/lk/l/l/943619a7505f8421e83ac84318bd2dd0/2346127.jpg 

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